Page 243 - Jewish Book Annual Volume 18

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o o dm an
— J
ew ish
o u n c il
The South African Jewish Board of Deputies instituted
Jewish Book Month in August, 1959, which was quite successful
considering it was their first experience. In England, Jewish
Book Week was held in March, 1960. In Mexico City, Buenos
Aires and other Latin-American communities, Jewish Book
Month programs were also held. Chaplain Joshua J. Adler,
stationed in Wurzberg, Germany, arranged a Jewish Book
Month program with the books he received from JWB’s Worn-
en’s Organizations’ Division for the personnel at his post.
Many public and college libraries in large and small com-
munities arranged appropriate exhibits. Local affiliates of
national Jewish organizations, associated with the Jewish Book
Council of America, arranged special programs to mark the
Month. Rabbis preached sermons in their synagogues on the
values of reading Jewish books.
Jewish Book Month played a significant role also in religious
schools. Its impact on Jewish schools is evident from the recently
released report
Jewish Educat ion in the Uni ted States,
by Alex-
ander M. Dushkin and U. Z. Engelman, which indicated that
among the teaching aids used for stimulating the use of the
school library, Jewish Book Month scored highest.
Public Relations
The 16th national observance of Jewish Book Month received
more than its usual share of publicity and recognition in the
news media. Ten items were carried in the New York dailies,
which also ran a picture of the book shipping project of the
JWB’s Women’s Organizations’ Division. The picture appeared
in the
New York Wor ld Telegram & Sun
and in
New York
Journal American.
A book month item was featured by the
Associated Press.
Two magazines paid tribute to the Month.
Publishers Weekly,
the widely-circulated publication of the book trade, carried a
big feature. In addition, the
New York Herald Tr ibune
book review section featured an item on the Month.
Nation-wide attention was given to Jewish Book Month
through an ad in
The New York Times
calling attention to the
Month. The ad was placed by the Doubleday Book Stores. Dr.
A. Alan Steinbach, president of the Jewish Book Council of
America, was interviewed over television on the “Our Jewish
Heritage” program.
The English-Jewish and Yiddish newspapers carried hundreds
of items on local Jewish Book Month events.
The promotion and publicity campaign for Jewish Book
Month is part of the work of JWB’s Bureau of Public Informa­