Page 222 - Jewish Book Annual Volume 19

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e w i s h
o o k
n n u a l
at least on a level with the earlier period. The book fair ex­
ceeded all others both in the number of sessions (close to 700,
more than one-fifth of all sessions) and in attendance (over
59,000, one-fourth of the total).
The second largest number of sessions was recorded for class­
room discussions, but their attendance was one of the smallest
(an average of twenty-eight per session), reflecting the small
group character of the program. In comparison, the average
attendance for mass programs of forums and lectures, sermons,
and special assemblies, was at least 112.
As in previous years, Jewish Community Centers were most
active in promoting activities for Jewish Book Month. This is
evident from the fact that, while the Centers constituted 18%
of all organizations responding, they had a record of almost 30%
of all sessions. Synagogues were next in the relative frequency
of sessions, while libraries were relatively least active in this
Synagogues and Jewish Community Centers scored about equal­
ly in publicizing Jewish Book Month observance in one of the
following: the local press, the local radio station, the organization
paper, or the TV channel.
Over three-fifths of the synagogues and a slightly larger propor­
tion of Centers used at least one of these outlets. Among the
remaining types of organizations, from one-fifth to one-half re­
ported that they had utilized one of these media.
The local press was listed most frequently by all the types of
organization, but not in the same ratios. Thus, 44% of all the
responding synagogues and 51% of the Centers reported pub­
licity in the press. The organization paper was second to the
local press. Approximately one-third of all organizations, and
even higher proportions of the synagogues and Jewish Commu­
nity Centers, reported use of the organization paper.
The rate at which Jewish Book Month was featured on the
local radio or on the TV station was far below the incidence
noted for the local press and the organization paper. Only 4%
of all organizations reported using the local radio outlet, and
only 2% the TV station.
Summarizing the foregoing data, one seems justified in con­
cluding that Jewish Book Month has become a sturdy perennial
on the American Jewish scene.
Arrangements for Publicity