Page 218 - Jewish Book Annual Volume 29

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J E W I S H B O O K COU NC I L OF AME R I CA
sponsored by the
NATIONAL JEWISH WELFARE BOARD
1 9 7 0 - 1 9 7 1
By Philip Goodman
Jewish Book Month
T
he
sal ient
role
of Jewish literature in enhancing Jewish
understanding and cultural kinship is revitalized each year
through the observance of Jewish Book Month. The twenty-eighth
annual celebration of this outstanding cultural event, sponsored
nationally by the Jewish Book Council of the National Jewish
Welfare Board, took place from November 20 to December 20,
1970. Intended to engender a deeper sense of Jewish peoplehood,
the observance had as its theme “Around the World with Jew-
ish Books.” In choosing this timely theme for the second year,
the Council reaffirmed its interest in creating broader recogni-
tion of literary works on Jewish history and Jewish life in all
countries as a cultural chain linking Jews to their common
heritage.
To implement the objective of Jewish Book Month, all neces-
sary materials were readied in July, 1970, with our first mailing
to approximately 3,700 leaders of Jewish Community Centers,
Hillel Foundations, congregations, Jewish education institutions,
public libraries and other organizations. The response was par-
ticularly good, measured by the number of requests for materials
and by the reports that reached the Council’s offices. As in past
years, Jewish Book Month was observed by all elements of the
American Jewish community. The JWB Lecture Bureau, at the
suggestion of the Jewish Community Center of Detroit, arranged
for seven authors of recently published Jewish books to tour the
mid-west area where book fairs at Centers were being conducted.
They received 37 formal bookings in addition to appearances
on TV and radio programs and at receptions and autographing
parties.
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