Page 186 - Jewish Book Annual Volume 42

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ies.” Obviously one cannot attribute to American University
Presses any conscientious effort or policy resembling the one put
forward at the establishment o f the Jewish Publication Society.
The growth we have witnessed is the result o f other factors.
Some o f the authors I have cited in this paper have offered the
most obvious explanation. The growth o f Jewish Studies in
American universities brought with it the growth in University
Press publication in Judaica. Salamon Faber even predicted that
the prospects for growing programs in Judaica would result in
the publication o f more Jewish materials by American University
Presses. In his paper, Neusner12had suggested that the integra­
tion o f the new humanities into the American campus was part o f
a larger wave whose roots were political and represented more
than an effort to fill a lack in the curriculum. T o attribute the
growth inJudaica publication by University Presses mainly to the
growth o f Jewish Studies offerings in the curriculum would be to
suggest that the same political pressure was applied here. As
Faber had already indicated, there was no evidence o f any special
policy or treatment by University Presses regarding Jewish Stud­
ies. I dare say that the same holds true today. The rapid growth
has occurred mainly because o f what Joseph Blau suggested in
the mid-sixties has happened: “The modes o f statement and the
forms o f expression o f Jewish interests and Jewish points-of-view
fall within the range o f scholarly discourse.” At the same time, the
declining market share o f the Jewish Publication Society was
caused by a variety o f reasons. First and foremost, one should re­
alize that we are discussing only decline in market share; in total
output, the Jewish Publication Society’s continued strength is still
evident. Part o f the explanation was given by Mortimer J. Cohen
in his address published following the annual report o f the Jew­
ish Publication Society.3 In that address he discussed literature as
divided into two parts: literature o f knowledge and literature o f
power. He suggested that for the Jewish Publication Society to
carry out its charge, it was called upon to publish literature o f
power rather than literature o f knowledge. The Society has re­
mained faithful to those guidelines. That resulted in a smaller
market share when the thrust o f Jewish Studies shifted to the uni­
versities and the Jewish literature o f knowledge moved to the
University Presses.